Good ideas leave an imprint.

Carry edge-to-edge backgrounds into this extra area so small shifts during trimming do not reveal a white border. Ask your print provider how much bleed the specific job needs; there is no single setting for every production process.

CMYK describes color using ink rather than emitted light. The result depends on the printing conditions, including paper, ink and color profile. Ask the print provider which profile and file settings to use before converting your artwork.

Photographs are commonly raster images. Enlarging one spreads a fixed number of pixels over a larger area, which can make its pixel structure visible. Check the image at the size it will actually be used, rather than judging it only by its file extension.

RGB is used for screen imagery. Some colors you see on a display cannot be reproduced with standard process inks, so screen appearance is not a promise of printed color. Confirm the intended output and conversion workflow with your print provider.

These marks identify the intended finished edge. They are different from bleed, which is artwork extending beyond that edge. Follow your print provider’s instructions for whether marks should be included and how the artwork should be supplied.

Vector shapes can be enlarged without exposing a fixed pixel grid. This makes them useful for logos and illustrations that appear at many sizes. A design can combine vector shapes with raster photographs, so inspect all of its parts before export.